16 April 2015

More Apple for the day


Fortune has an article by Philip Elmer-DeWitt about sales of the iPhone:
The Watch may be the talk of the town, but it’s the iPhone that brings in the big bucks.
The earnings report for Apple’s second fiscal quarter is less than two weeks away, and much as we like to obsesses about the new Watch, it hasn’t earned Apple a penny yet.
No, what mattered in the second quarter is the same thing that mattered most in the first quarter: the iPhone, source of nearly seventy percent of Apple’s revenue.
Last quarter, the analysts blew it. Their iPhone unit sales estimates for the first quarter ranged from sixty million to seventy million. Actual iPhones sold: almost seventy-five million.
Let’s see if they can do better this time.
We’ve heard so far from 21 analysts: eighteen pros and nine amateurs.
BTIG’s Walter Piecyk has the low estimate (fifty million), independent Faizai Kara of the Braeburn Group the high (over sixty million). The average estimate of each group— pros at 55.6 million and amateurs at 59.3 million— are not that far apart. Either would represent double-digit growth from the same quarter last year.
We’ll find out who was closest to the mark when Apple reports its second quarter earnings after the markets close on Monday, 27 April 2015.
Rico says it won't matter to him, as he doesn't own any shares of Apple any more, alas...

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