26 April 2008

Bodacious tatas

Okay, so Rico is a sucker for puns. But when Ford, in a misguided attempt to raise cash, sells off two high-end brands to Tata of India, some things just cry out to be punned.
Now Tata owns Jaguar, Rover, Daimler (not the Daimler of DaimlerChrysler), Land Rover, and Lanchester (a division of Daimler), all for something less than $300 million. (The Rover of the deal is the old BMW brand, not the traditional Rover, which is owned by Nanjing Auto of China, which can't call it Rover.)

Rico says, having owned a Land Rover, he can't imagine what the Indians are going to do with it, but he supposes they won't want to close the UK factories and incur the wrath of the unions... (Of course, given the relative pay scales, they may just say fuck it and move the factories to India.)

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