JP Morgan Chase canceled an online Q&A with a senior executive after being bombarded with hostile questions and jokes to its #AskJPM hashtag.Rico says this is what happens when staid tries to be hip...
The country’s largest bank by total assets had planned the to host an online discussion with vice chairman James B. Lee Jr., who Dealbook calls the bank’s top dealmaker. But when JP Morgan’s Twitter account made a request for queries, they got far more than they bargained for:
https://twitter.com/schoun/statuses/400753775251451905After word got out about the cancellation, some were bummed out for practical reasons:
https://twitter.com/kevinroose/status/400741905375318016
https://twitter.com/ElisabethCarey/statuses/400757449646678017
https://twitter.com/alexisgoldstein/statuses/400737343872593921
https://twitter.com/RudyHavenstein/statuses/400753154091786241
https://twitter.com/dandrezner/status/400827756763574273A spokesman for the bank emailed Dealbook with: “#Badidea! Back to the drawing board!” As of recently, it’s a bad idea that won’t go away, as jokes, questions, and criticism are still flooding into the #AskJPM hashtag on Twitter.
14 November 2013
Twits
Nate Rawlings has a Time article, based on an article in The New York Times by Michael De La Merced, about a good idea gone bad:
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