26 March 2008

Now that was stupid, even for Ford

Seems FoMoCo has sold off two of its divisions, Jaguar and Land Rover, to Tata Motors. Who's Tata, you ask? Well, besides the punchline to a dirty joke, they're the biggest truckmaker in India. Ford bought Jaguar in 1989 for $2.5 billion and Land Rover in 2000 for $2.73 billion, and just sold both for $2.3 billion.

Rico says it'll be a miracle if Jaguar survives the transition, though Land Rover probably still has enough third-world market to make it. Since a Land Rover was his first (and still favorite) vehicle, he'd hate to see them go away...

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