Seems the Obama campaign is using the hip new font Gotham for his signs. (It's still a stupid slogan, but it looks good.) The LA Times has an interesting article about the candidates' font usage: Clinton's 'Hillary' signs are in New Baskerville, while McCain uses Optima. As for Obama, "Gotham was originally commissioned by GQ magazine and designed by Frere-Jones of the New York-based Hoefler & Frere-Jones type foundry. 'They wanted a look that was masculine and fresh yet versatile', he said, noting that the font was ultimately inspired by the Eighth Avenue Port Authority Bus Terminal sign in New York City."
29 March 2008
Fonts make the man
Seems the Obama campaign is using the hip new font Gotham for his signs. (It's still a stupid slogan, but it looks good.) The LA Times has an interesting article about the candidates' font usage: Clinton's 'Hillary' signs are in New Baskerville, while McCain uses Optima. As for Obama, "Gotham was originally commissioned by GQ magazine and designed by Frere-Jones of the New York-based Hoefler & Frere-Jones type foundry. 'They wanted a look that was masculine and fresh yet versatile', he said, noting that the font was ultimately inspired by the Eighth Avenue Port Authority Bus Terminal sign in New York City."
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