17 January 2008

Whoever would've thought...

"Mac users are open-minded, liberal, and a little smug, according to brand advertising network Mindset Media. According to their research, Mac users have much in common with the open-minded, liberal population. The study revealed that people who are highly open-minded are 60 per cent more likely than people in the general population to have purchased a Mac. These purchasers are also more liberal, less modest, and more assured of their own superiority than the population at large, it is claimed."

Maybe that's why, "with a 30.9 percent increase in sales, Apple grabbed 5.7 percent of the U.S. computer market in the fourth quarter of 2007."

Rico says, yup, Apple is still only five percent of the market, but it's the best five percent...

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