PC is as PC does

Why should we limit the briliance of The PC Moral Equivalency Guidebook for University Presidents Seeking to Curry Favor with the Hard Left and Other Enemies of America to just university presidents? (Thanks to http://johninnorthcarolina.blogspot.com for that splendid title.)
I think the guidebook needs to cover every part of the sociopolitical spectrum, as there's plenty of that shit to go around...