Oops is now a motivational seminar term

Cindy Ok has a Slate article about a Tony Robbins seminar that went bad:

If you play with fire, you're gonna get burned, as the saying goes. So when thousands of people walk on superheated coals, maybe it shouldn't come as a shock when more than twenty end up seeking medical treatment.
The San Jose Mercury News reports that at least 21 people were treated for burn injuries last week after a late-night firewalking event on the first day of a Tony Robbins seminar at the San Jose Convention Center. Several suffered second- and third-degree burns, including at least three who went to the hospital.
Robbins’ four-day Unleash the Power Within motivational seminar drew some six thousand attendants. Participants who chose to do the firewalk walked across ten feet or so of hot coals resting on grass in the nearby park late Thursday night. The New York Times reports that thousands of those on hand took part in the walk and, despite the injuries, few seemed to have any regrets.
"It transformed people’s lives in a single night," Carolynn Graves, a fifty-year-old real estate agent from Toronto who crossed the coals without injury, told the paper. "It’s a metaphor for facing your fears and accomplishing your goals."
The self-help expert has praised the activity as a way to conquer fears, and his coaching company has stressed it has safely provided the experience for more than three decades. A representative of the local fire department, meanwhile, said it discourages people from walking on hot coals.

Rico says if the fire department's word isn't good enough, take it from Rico: do not walk on hot coals in bare feet... (The guys from New Guinea who invented this sometimes burn their feet, too.)