25 August 2011

Wha'dja think he'd say?

Rico says that Tim Cook, the newest CEO of Apple, has already weighed in with his views on the future, as Slate reports:
New Apple CEO Tim Cook got right to work reassuring employees that the company "is not going to change". In an email to his staff, obtained by tech news website Ars Technica, Cook tells the company’s employees that he shares departing CEO Steve Jobs's optimism regarding the company’s "bright future". Here’s the full text:
Team:
I am looking forward to the amazing opportunity of serving as CEO of the most innovative company in the world. Joining Apple was the best decision I've ever made, and it's been the privilege of a lifetime to work for Apple and Steve for over thirteen years. I share Steve's optimism for Apple's bright future.
Steve has been an incredible leader and mentor to me, as well as to the entire executive team and our amazing employees. We are really looking forward to Steve's ongoing guidance and inspiration as our Chairman.
I want you to be confident that Apple is not going to change. I cherish and celebrate Apple's unique principles and values. Steve built a company and culture that is unlike any other in the world, and we are going to stay true to that— it is in our DNA. We are going to continue to make the best products in the world, that delight our customers and make our employees incredibly proud of what they do.
I love Apple and I am looking forward to diving into my new role. All of the incredible support from the Board, the executive team, and many of you has been inspiring. I am confident our best years lie ahead of us and that together we will continue to make Apple the magical place that it is.
Tim

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