Fortunately, there are two of them

Rico says he was doing a test of the new Google Instant (way cool, by the way; you should get it) and up came a result for "mark seymour stabbed". Not remembering being stabbed (other than by the docs at Jefferson in 2007), Rico clicked it.
Turns out there's another Mark Seymour (not a huge surprise, given a couple billion people on the planet), and he got stabbed. Go here if you're curious.
However, there's another result, for a reference in, amazingly, one of Rico's books, The Hero Business. (Hey, you could go buy a copy and help celebrate his non-stabbing.)