Details have leaked out about its potential as an all-encompassing device for accessing media, includingvideos, music, games, books, magazines, and newspapers, and we have a good idea that it is a ten-inch touch-screen slate-style form factor with a virtual keyboard for text input. But whether we need yet another potentially expensive device is still a question mark for many.Rico says that, come Wednesday, we'll know... (And, price be damned, Rico knows he wants one.)
The idea of slate or tablet computing has been done before, and so far it hasn't clicked with consumers. It's also true that we already have smartphones, music players, laptops, and e-readers to do all the things that the tablet will reportedly do. So while many mainstream gadget shoppers still puzzle over whether they would buy such a device (sight unseen for now) it is interesting to see the results of consumer surveys on the topic. And it also highlights the outsized expectations Apple faces when it comes to any of its new products.
ChangeWave and Retrevo have each put out their findings from polling consumers about their interest in an Apple tablet and their expectations for it.
ChangeWave gauged the interest of 3,314 respondents earlier this month of buying an Apple tablet for themselves or someone else. Four percent said they were "very likely" and 14 percent "somewhat likely" to buy a device they've never seen. ChangeWave is a research network that regularly polls early adopters on technology.
Retrevo, a consumer electronics shopping and reviews site, polled 500 of its users this week and found that price is a huge concern for potential tablet owners. Seventy percent said they would not buy a tablet from Apple that cost more than $700. But that's also 70 percent of people that would spend up to $700, and 30 percent who would spend over $700 on something they've never seen.
It's anticipated that the device's actual price tag will be somewhere under or close to $1,000.
But despite some reticence over high price, those same consumers seem to expect a lot from the next device from Apple. When asked by Retrevo what features they'd want most in Apple's tablet, solar-charging capability was No. 1, ahead of a front-facing camera, and 4G wireless connectivity. Also important to these respondents? A battery that lasts more than six hours.
Other tidbits from Retrevo's study: 44 percent are uninterested in the tablet if they'd be forced to buy a monthly data plan, and 39 percent say they wouldn't buy it without a 3G connection.
And Chris Matyszczyk has an article about the name:
With every dribble of information that slithers out about Apple's purported tablet, we drool with an anticipation normally only reserved for a Charlie Sheen relationship story.Rico says he highly doubts there's an Apple iDoodleyDoo in his future...
The whole world now assumes that Apple's "latest creation," to be unveiled in San Francisco January 27, will be a multifarious, multitalented, multimedia tablet. But what will it be called? While some digital espionage agents are still in the highly imaginative iTablet camp, there is a relatively new naming rumor from the whisperers at MacRumors.
Having no doubt worked their iPhones to within one step of the mortuary and their fingers to within one step of amputation, they have found some trademark database evidence that all the previous rumors— iTablet, iSlate, iGuide— might be bunkum.
For the new machine that will change your life might well be named the iPad.
MacRumors' quest for predictive immortality began at the Canadian trademark database, where the iPad name was apparently registered by an Apple dummy company. This was in July of 2009, a full three years after Apple had taken iSlate. The sleuthers then followed a trail that led them to Hong Kong, Europe, Australia, and New Zealand. As the pursuers themselves admit, they still haven't linked iPad directly to Apple headquarters.
But, seeing as we're passing the time together here, try these versions of the same sentence: "I've got The New York Times on my iSlate/iTablet/iGuide/iPad/iDoodleyDoo." Which of those feels most real to you? Which of these makes you breathe more deeply and exhale more sonorously? This iPad thing just might have something to it, no? It's another "P" after iPod and iPhone. And it's at least slightly more intimate than "tablet."
Perhaps this is, indeed, the Holy Grail. Though iDoodleyDoo doesn't sound all that bad either.
No comments:
Post a Comment