02 September 2008

Yet again, Rico doesn't actually care

Google is throwing its not-inconsiderable weight around the internet again, this time by coming out with its own browser, called Chrome. Matt Asay has a column about it on CNet:
Google has been bankrolling Mozilla's Firefox, and it may well be that Google sees further life, at least in the short term, for a strong Firefox, as ZDNet's Larry Dignan suggests. But I can't imagine Google enjoying this whole "sharing" thing for very long. Not if it's successful with Chrome.
Nor can I imagine Web developers getting excited about developing for yet another browser. It took years for anyone to start developing for Firefox, and no one got excited about developing for Flock or other spin-offs of Firefox. Google has the brand equity to make people pay attention to Chrome in the way start-up Flock never did, but could Chrome be Google's Zune moment?
In the media player world, the iPod reigned despite Microsoft coming out with a good-but-not-good-enough alternative. Firefox has managed to gain a 20 percent market share after years of fighting: 72 percent of Web users still slum with Internet Explorer. Are these folks magically going to dump IE just because Google showed up to the party? Unlikely.
Rico says he doubts they'll be making a Mac-specific version but, even if they did, he'll stick with Safari, thank you very much.
(And why is this on-line survey vote not a surprise, given Rico's problem with elevens?)

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