07 March 2015

Apple Watch for the day


Benjamin Snyder has a Fortune article about Apple's secret lab:
Apple appears to be courting developers in advance of its Watch launch in April of 2015. The Cupertino, California-based company has brought a number of partners in, including Facebook and United, to create apps for the device. The company is holding an event on 9 March 2015 at which more details, and possibly demonstrations of such apps, are expected.
Bloomberg reports that each firm spent weeks with Apple polishing the software. They cited “people within the process, who asked not to be identified because of non-disclosure agreements”. Development was conducted in special “labs” which reportedly had security safeguards, including blocked internet access and a strict restriction against “outside materials”.
Apple’s device, which runs apps much like the iPhone and iPad, is a major test of the nascent wearables market. Juniper Research that it will reach over fifty billion dollars in annual global sales by 2019, compared to just under five billion dollars last year. But, so far, sales of smartwatches have sputtered. Researcher Canalys reported earlier this year that a mere seven hundred thousand devices powered by Google’s Android Wear shipped in the last year.
Rico says the operative phrase for visiting the lab is: you’re not allowed to bring anything with you. And why would anyone buy a Google watch, when you could wait and buy a much cooler one from Apple? (But it's still the iWatch to Rico.)

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