“The mother of all products,” according to Apple CEO Tim Cook, isn’t a new device, but it is high-tech.
The Apple Campus 2, the working name for Apple’s under-construction new corporate campus, will unite all of Apple’s technology and artistic capabilities, Cook told Fortune in an exclusive interview published recenly.
The Cupertino, California campus (“I hate the word ‘headquarters’… It isn’t overhead, and we’re not bureaucrats,” says Cook) brings cutting-edge technology to even the most basic tasks. Parking, for example, will be facilitated by sensors and apps so employees don’t have to waste time or gas finding a spot.
Meanwhile, Apple is settling only for a perfect design, including mocking up entire parts of the campus, then tearing them down if they’re not satisfactory; a luxury afforded by being a seven-hundred-billion-dollar company. Other elements of Apple Campus 2 include an underground, thousand-seat auditorium so the company’s popular product announcements can be on Apple’s own turf and schedule.
The project’s existence has been known for years— the late Apple CEO Steve Jobs spent much of his last two years planning the campus— but never ceases to amaze Apple followers. Many people have even flown drones to get a bird’s eye view of the construction, set to be completed by the end of 2016.
Rico says he'd love to see it...
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