Tired of dropping your smartphone?

Michael Hinkelman has an article in the Philadelphia Daily News about a new accessory for your smartphone:

Marjie Krupnick (photo), 52, of Rose Valley in Delaware County, Pennsylvania, is the founder of Maxxable, which makes a plastic clip that allows people to hold their smartphones securely and effortlessly without dropping them. The custom clips are designed with finger rings, slide on and attach to most smartphones.
How'd you come up with the idea for Maxxable?
I take SEPTA every day into the city, and I have a bunch of stuff to carry and still be able to hold on to my smartphone. I noticed others had the same issue of holding on to their device while fidgeting with other things. I met with designers and came up with a product that clips on the back of a smartphone without adhesive.
How'd you finance it?I probably spent $50,000 on design fees, molds, product development, prototypes and marketing from personal savings. I have a full-time day job as an IT-operations director.
What's the thing do?
Maxxable allows you to hold your smartphone without the fear of dropping it, or somebody ripping it out of your hands, or fumbling with a holster or case in a bag to find it.
How much do clips cost? How many have you sold?They're $14 each, come in black or white, and are sold from my website and Amazon. I've sold about three hundred in the last year. Abtec, a company in Bristol in Bucks County, Pennsylvania makes the molds and the clips.
Who are your customers?They're middle-age females with arthritis or grip issues who lack hand strength.
What's the plan to reach a broader base of users?I've connected with a mommy-blogger network in hopes of spreading the word. I've also worked with a marketing firm to get Maxxable in front of bloggers who do product reviews.
Any competitors? And what differentiates you?Most competitors require you to adhere their product to the back of your phone with adhesive. Maxxable just slides off and clips on. My price point is near the low end of the range, which is about $6 to $35.
Your biggest challenge?Many people don't understand why they would need this. I have a thirty-second commercial spot being produced to air on some cable-television channels, hopefully before the holidays. I was at a trade show last month and met with some people who might be interested in channeling it through the direct-response world, which is an infomercial on television.
How big a business is this?Right now, the team is just me. I had some help with the website, and the manufacturer has been helpful with design.
What's next?I'd like to sell five thousand more clips in the next year. I'd like to be able to produce them in color, and am thinking about a version made of stamped metal.

Rico says he'd buy one, but they haven't made one for the iPhone 6 yet...