Forgot the 'thief' part

The New York Times has an article entitled A Soaring Debut for Alibaba by Michael De La Merced:

The Chinese Internet giant, which raised $21.8 billion in its stock sale, instantly became one of the biggest publicly traded technology companies in the world.

Rico says that everyone (except Rico, of course, and Susanna Kim at World News) seems to have forgotten the rest of the story title: Ali Baba and the Forty Thieves:

Alibaba, expected to go public in the biggest initial public offering ever, is a giant tech firm that remains a giant mystery to many Americans. The e-commerce company has a number of businesses all under the name Alibaba Group. Why did founder and executive chairman Jack Ma choose to call his company Alibaba?
Though the origin has a colorful story, the company offers the short version on its website, explaining it's a "well-known" name, and one easily pronounced. In the story Ali Baba and the Forty Thieves, from the collection One Thousand and One Nights, a chamber of treasures is opened with the words, Open sesame.
"E-commerce is global, so we needed a name that was globally recognized," the website states. "Alibaba brings to mind 'open sesame', representing that our platforms open a doorway to fortune for small businesses."
But, back in 2006, the former English teacher explained in detail how he chose the name in a San Francisco coffee shop. "And then a waitress came, and I said, do you know about Alibaba? And she said yes," Ma told CNN's Talk Asia show in 2006. "I said what do you know about Alibaba, and she said 'Open Sesame.' And I said yes, this is the name! Then I went onto the street and found thirty people and asked them: 'Do you know Alibaba'? People from India, people from Germany, people from Tokyo and China... They all knew about Alibaba."
"Alibaba— open sesame. Alibaba— forty thieves," Ma said. "Alibaba is not a thief. Alibaba is a kind, smart business person, and he helped the village. So, easy to spell, and globally known. Alibaba opens sesame for small- to medium-sized companies. We also registered the name AliMama, in case someone wants to marry us!"