11 December 2013

Sexism in the workplace


Laura Stampler has a Time article about an advertising video (above):
In sixty seconds, Pantene Philippines used an ad to deftly break down the double standards men and women face in the workplace.
While a man is a “boss”, a woman is seen as “bossy”. Men are “persuasive”, while women are “pushy”. If a guy works late, he’s “dedicated”. but a woman is “selfish”. A man who struts down the street is “smooth”, but his female counterpart is “showy”.
The commercial was made by BBDO Guerrero in Manila.
Rico says you must remember that this was made in the Philippines, not exactly on the cutting edge of sexism...

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