Dysfunction

Rico says it seems he's not the only one confused by the connection between big printing presses and erectile dysfunction:

A television ad for Viagra that features a printing plant has been getting plenty of air time during World Series broadcasts and stirring up lots of questions.
What exactly is Viagra trying to tell us? That the printing industry is inhabited mostly by old guys who, how shall we say, suffer from slow makereadies? Is the ad making a subtle reference to the industry’s limp profits in this age of digital media and online bill payment.
The ad takes place at the K.L. Printing plant, with the focus on a guy running a Heidelberg sheetfed press. He’s your typical star of an erectile dysfunction ad: a slightly over-the hill guy with a gleam in his eye and a bit of a lone-wolf swagger. And played by an actor who probably doesn’t know his fountain solution from a fountain soda.
Why show a printing plant rather than a more generic-looking factory?
And here's the real mystery: what is it about being a pressman that causes our handsome-but-not-too-handsome star to need Viagra? Dead Tree Edition hopes to clear up this mystery by offering a few theories (with some explanatory links for those of you who aren't printing geeks):

He needed more bulk and stiffness in his sheets.
The plant produced a mail piece that failed the Postal Service’s droop test.
The excitement had gone out of K.L. ever since they fired the strippers when the prepress department went all digital.
His butt roll got caught in a tail clamp, though I’m not exactly sure how taking Viagra would solve that problem.
The press’s low-rub ink was rubbing him the wrong way.
Maybe it had something to do with blow-ins. 

Rico says he knows a lot of old pressmen (hell, he's one himself), and they wouldn't like the implications But, for those like Rico who are, this: Twelve Telltale Signs That You Are A Printing Geek