Rum and Coke history

Troy Patterson has a Slate article about rum & Coke:

Oh, man, I’m in a jam here. Gotta stay up late to finish an article— an article about a Caribbean-American highball known most correctly as the Cuba Libre and most commonly as the rum and Coke. Gonna be burning the midnight oil writing a piece on this classic drink, which became a classic despite not being especially good. Eyelids getting heavy. If only I had at hand a drink that would keep me up and loosen me up, a fizzy liquid stimulant…
Aha! Here’s a notion. How about I take a recipe from the Esquire Drink Book (1956), fancy it up a bit, and name the drink after the recently deceased author of a 1998 novel about the Spanish-American War?

Elmore Leonard’s Cuba Libre key lime
2 dashes Angostura bitters
2 ounces light rum
Mexican Coca-Cola to taste

Cut the tiny little key lime in half. If you’re feeling fussy, pick out the seeds and discard them. With a garlic press or your dainty fingers, squeeze the juice of the lime into a chilled tall glass. Go ahead and toss the shells of the squeezed lime halves in the glass— it’s festive. Add the bitters and the rum. Fill the glass with ice. Give a quick stir before topping off the glass with the Coke. Give another quick stir. Serve.
Oh, this is not bad. This is as refined as a Cuba Libre can get, I think. The key lime (which is more tart and bitter than the familiar Persian kind) works with the aromatic bitters and with the Mexican Coke (which is still sweetened with cane sugar instead of high-fructose corn syrup) to give the drink a semblance of complexity. Why, this is almost a proper cocktail!
Rarely does the Cuba Libre rise to such distinction. Yes, some people brightly suggest reducing the Coke to a syrup and restructuring the drink as an old-fashioned. Others indicate that a well-chosen rum, such as Appleton Special Gold, can ennoble the cola and elevate the drinking experience. But for the most part, people of all levels of sophistication— from veteran cocktailians to college students too naive to understand that asking for a vodka and Coke is asking, first of all, to get carded— understand that cola is, in a mixological context, not so much an ingredient as a masking agent. Indeed, the best thing that ever happened to the soft-drink industry was Prohibition, which encouraged casual drinkers to switch to soda and committed drinkers to disguise the taste of low-end hooch by any means necessary. Very few old-school cocktails call for cola (though the Filmograph calls for a bygone “kola tonic" these days best approximated by a South African syrup), and very few fancy-cocktail folk care to work with its heavy caramel sweetness either, for reasons summarized by a source interviewed for a recent New York Post story on “snotty” bartenders. “I don’t carry Coca-Cola,” one Phil Ward tells the tabloid. “It ruins palates.”*
Where did the Cuba Libre come from? An island country south of Florida, of course. The most credible story of its invention dates to August of 1900— two years after the Spanish-American War freed Cuba from Spanish reign, and fourteen years after a Georgia druggist named John Pemberton developed Coca-Cola as a nonalcoholic version of coca wine, and 38 years after brothers Facundo and José Bacardi bought a distillery in Santiago de Cuba. The story— described in a sworn affidavit featured in a vintage Bacardi ad— has it that a US military man ordered one in a bar and that other patrons followed suit. However, a current Bacardi ad campaign (below) implies that the drink came into being after one of Teddy Roosevelt’s most rugged Rough Riders attempted to chat up a surly-eyed, fine-cheekboned gal in a peasant skirt. Down on the bottom shelf of your local liquor store— possibly on the far side of a pane of bulletproof glass— you may also notice Admiral Nelson’s Spiced Rum, which you may add to your gas tank as a corrosion inhibitor.
The rum and Coke is the West Indian equivalent of the gin and tonic— a highball symbolic of empire. Rum, a liquor essential to the geometry of the Atlantic slave trade, met Coke, the consummate quaff of American capitalism. (Think of Cocacolonization and Godard’s Children of Marx and Coca-Cola. Remember Andy Warhol’s silkscreens and his philosophy of soda-populism: “A Coke is a Coke and no amount of money can get you a better Coke than the one the bum on the corner is drinking.”)  Understand that the drink became broadly popular on these shores during World War Two; with domestic distilleries aiding the war effort, rum consumption increased four hundred percent, and, with Coca-Cola exempt from sugar rationing, well, there you had it.
Consider, also, the story of Rum and Coca-Cola, a Trinidadian calypso song written about US soldiers “debauching local women” and, implicitly, also about the military-industrial complex they rode in on. Morey Amsterdam ripped off the original and reworked it for the Andrews Sisters, whose version became the second-biggest record of the 1940’s (after White Christmas). Now that’s what I call cultural appropriation. What’s the best way to wash the taste of it from one’s mouth? I have three ideas:
The first is to reach back in history and up to New England. Until the 1920s, when Coca-Cola usurped its position, the most popular soft drink in the US was Moxie, an enduring cult favorite on account of its sarsaparilla bitterness and medicinal tang. The bottlers offer some worthy suggestions on the Moxology page of their official website, but trial and error have led me to a superior cocktail application. Like I said, I’m in a jam here: plop half an ounce of Moxie jelly (ingredients: Moxie soda, sugar, pectin) into a mixing glass. Add a few dashes of your preferred bitters to deepen its flavor. Add a few ounces of your preferred rum and stir to dissolve the jelly. Add a lot of cracked ice and keep stirring. Strain into an old-fashioned glass over ice, add an orange twist, take a sip, and pour it all down the sink, probably, unless you share this writer’s taste for radical rootiness.
The second notion is a crowd-pleaser from The PDT Cocktail Book— the Cinema Highball, a rum and Coke made with buttered-popcorn-infused rum. I directed my editor to don her lab coat and get to fat washing, with the aim of delivering a batch of this infused rum. She delivered a bit less than half a batch, along with an account of certain discoveries made at dinner the night before: The popcorn flavor really comes through. The squeeze of lime recommended in the original recipe clashes with the butter. The stuff doesn’t really complement tempeh tacos. But if you get cracking on your infusion on Saturday, it will be ready to complement the dogs and burgers coming off the Labor Day grill.
The third idea is the most interesting and the most hopeless— an as-yet-uninvented drink currently named the Quixotic Exotic Coke. For a year or so, I have been sporadically attempting to invent a rum and Coke that has no Coke in it. The idea is to replicate the taste of Coca-Cola by finding the ideal flavor balance of liquors and liqueurs. I’ve tried this using Ramazzotti as the base, Galliano and Licor 43 to capture Coke’s note of vanilla, dashes and one-eighth-ounces of Bénédictine and green Chartreuse to duplicate nuances of sweetness and spice, figuring out which sparkling water (Perrier) best replicates the charge of Coke’s distinctive fizz, and so on. I’ve had no success with this, despite consulting professional bartenders— a few of whom, I discovered, had independently developed the same hobby of tinkering toward a boozy imitation of the inimitable. It’s not terribly difficult to come up with a formula for something that tastes like RC Cola, or something that is, on its merits, better than Coke, but it is impossible to fake the Real Thing.

*Speaking of ruining things, would it harsh your buzz to hear about the space that Coke’s archrival inhabits within the world of mixed drinks? Pepsi is not specified as an ingredient in any classic cocktail, but you will run across mentions of it in a number of less-discriminating bar guides and crowd-sourced compendia. You can infer from the names of Pepsi-topped drinks that the tone of the proceedings is fairly base. There’s the Chocolate Chicken, the Buttered Pancakes, the Bitches Ain’t Shit, the Wicked Llama, the Panty Dropper No. 5, and (sorry, Mom) the Cum in a Blender. Meanwhile, RC Cola maintains a characteristically low profile in this arena, despite its effort to launch a custom cocktail in honor of the second-biggest royal wedding of 2011— the union of Princess Anne’s daughter and some rugby player. Also, you can mix Royal Crown Cola with Crown Royal whiskey to create a Royal Crown Royal, best enjoyed while reading Ford Madox Ford.

Rico says that Bacardi's 'Cuba Libre' commercial is still the best: