When companies go to trial, as Apple and Samsung have learned, the public gets to hear corporate secrets. Among those revealed:
WHERE IPHONES AND IPADS COME FROM When Apple designs new products, about fifteen industrial designers typically huddle around a kitchen table inside the locked-down design studio at Apple’s headquarters.
NUDE IPHONES ARE IN THE MINORITY According to an internal consumer survey by Apple presented as evidence during the trial, 78 percent of iPhone users cover their phones with cases.
MICROSOFT AND APPLE ARE BUDDIES Apple doesn’t go after all of its rivals in court to accuse them of stepping on its patents. An Apple executive testified that the company had licensed some of its patents to Microsoft, with the proviso that Microsoft cannot copy Apple’s products.
SMALLER IPADS AREN’T ANATHEMA TO APPLE Steven P. Jobs, the Apple chief who died last year, publicly scorned smaller tablets with seven-inch screens, saying they weren’t usable. But Eddy Cue, an Apple senior vice president, said that Jobs was “very receptive” to the idea of making a seven-inch iPad, according to an email Cue sent to colleagues in early 2011.
APPLE MAKES FAR MORE MONEY Both Samsung and Apple revealed more about their device sales than they normally do. Samsung revealed it took in $460 in revenue on each tablet, on average, while Apple said it did better: $558.
SAMSUNG WANTS TO MEASURE UP A 132-page evaluation made by Samsung comparing its Galaxy phone with the iPhone revealed in excruciating detail that Samsung had serious iPhone envy. The lines between the numbers in the Galaxy’s calculator were too thick, for example...
Rico says that Apple blatantly ripped off the work done at Xerox PARC to make the Macintosh, but who remembers (or cares about) that now?
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