The details are fascinating

In another Philip Elmer-DeWitt piece from Apple 2.0, the details that Prince McLean winkled out from Apple's 10-K form:

Here are his highlights:
A shift in business strategy. From “digital lifestyle” products to “high-end hardware solutions” for “enterprise, government and creative” markets. (Rico says that's a bad admission, given their war with IBM over the guy they stole fair and square...)
A big push in retail. Apple now has 247 retail stores, up from 197 in 2007, aimed at reaching people who “do not already own the Company’s products.”
A huge investment in R&D. Spending for research and development has nearly doubled in three years, from $535 million in fiscal 2005 to $1.1 billion in 2008.
A lot more air miles for Steve Jobs. Jobs was reimbursed $202,000 for company use of his private jet in 2006, $776,000 in 2007 and $871,000 in 2008. As a rule of thumb, the more time Jobs spends in the air, the more deals with overseas vendors Apple cuts.
An increasingly global outlook. The share of Apple sales made in the United States fell from 60% in 2007 to 57% in 2008, reflecting the company’s accelerating expansion beyond our borders.
A lot of new hires. The headcount of full-time equivalent employees jumped nearly 50%, from 21,600 in 2007 to 32,000 in 2008. Temps grew nearly as fast, from 2,100 to 3,100.
A pair of golden handcuffs for Tony Fadell. As he leaves Apple, the man who made the iPod will receive an annual salary of $300,000 to act as a Special Advisor to Steve Jobs, as well as 77,500 shares of restricted Apple stock that vest on 24 March 2010 — provided Fadell doesn’t jump ship before then.