18 December 2015

Bad branding


Rico says that you shouldn't name your flagship phone after a movie character:

When talking about unannounced smartphones, everything is uncertain, including the name. And while it makes sequential sense that Motorola's rumored upcoming contribution to the Nexus line would be the Nexus 6, it will likely be called something else. Because the Nexus 6 already exists.
Well, sort of. Not as a smartphone, but as a much more advanced, albeit fictional, piece of tech in Philip K. Dick's Do Androids Dream of Electric Sheep. Famously adapted by Ridley Scott in 1982 as the movie Blade Runner, the story features Nexus-6 replicants, which are super-advanced androids indistinguishable from humans, aside from their superior strength and temperature tolerance. Although the marketing around Google's Nexus 6 would basically write itself with a description like that (maybe Deckard sports one walking around the dystopian streets of Los Angeles) Google's been in legal trouble with Philip K. Dick's estate before, when they named the first device Nexus One in 2009.
At the time, Dick's family had reasons to be skeptical of Google's intentions, because Verizon just shelled out cash for sci-fi terms when it licensed Droid from George Lucas a few months earlier. To avoid what would be a direct link to Dick's work with the sixth installment of the Nexus series, Google may have decided to abandon numeric tradition altogether and rebrand the rumored six-inch device as Nexus X.
The X also references Motorola's current flagship, and most likely confirms previous rumors that the device will essentially be a bigger version of the upcoming Moto+1, which has also been referred to as Moto S or Shamu because of its massive size. However, unlike the X+1, the Nexus X will run stock Android like the five iterations before it. We also heard that this sizable phablet will come with a 2K screen, a Snapdragon 805 processor, a thirteen megapixel camera, and will have a "quiet release" around Halloween, much like the Nexus 5 last year.
As is usual with these types of piecemeal leaks, we have no details on price, but are secretly hoping Google will continue its budget-conscious philosophy, even if it does abandon its name.
Rico says the fact that they're both androids only makes it worse... 

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