30 December 2015

More Apple for the day


The BBC has another article about Apple's money, of which they have lots:
Technology giant Apple has reported the biggest quarterly profit ever made by a public company. It reported a net profit of eighteen billion dollars in its fiscal first quarter, which tops the nearly sixteen billion dollars made by ExxonMobil in the second quarter of 2012, according to Standard and Poor's.
Record sales of iPhones were behind the surge in profits. Apple sold seventy-five million iPhones in the last three months of 2015, well ahead of most analysts' expectations.
In a conference call with financial analysts, Apple's chief executive Tim Cook said that demand for phones was "staggering". However, sales of the iPad continued to disappoint, falling by 22% in 2014 from a year earlier.
The demand for Apple's larger iPhone 6 Plus model appeared to help boost profits and increase the iPhone's gross profit margin (how much Apple makes per product) by two percent to forty percent. However, Apple did not give a breakdown of sales for the iPhone 6 and other models.
Apple shares rose more than five percent in trading after US markets closed.
Buster Hein, who edits the Cult of Mac website, told the BBC that iPhone sales had surpassed expectations. "Oh, my gosh, it's unbelievable," he said. "I mean, a lot of us were expecting good iPhone sales during the holidays, but I don't think anybody really thought Apple was going to blow past seventy million units sold," he said. "Apple became the number one smartphone company in China in the last quarter, which was just huge for them," he added.
Apple's impressive results represent a significant shift towards the massive untapped potential of China. With a strong line-up of devices entering the final quarter, it was able to reap the fruits of its deal with the world's biggest mobile network, China Mobile.
However, the success of its latest big-screen iPhones may have contributed to further cannibalizing sales of the iPad.
The once unstoppable tablet is being further squeezed both by a resurgence in laptop sales, as well as by competition, both in an increasingly saturated US market and in emerging markets by lower-priced, rival machines.
All eyes now are on the Apple Watch but, with a relatively high base price, it is not clear whether it will be able to woo more than the Apple faithful.
BBC technology correspondent Rory Cellan-Jones said the iPhone had "transformed the mobile phone industry". "Others have a bigger share of the market. Samsung, for instance, actually sells more phones than Apple, but Apple makes just an extraordinary amount of money from this one phone. A lot of this, at the moment, is about China, where this brand has got extraordinary cachet. Apple sold more phones in China in the last quarter than they have in the United States." He added that one possible shadow on Apple's future was the question of whether the firm could repeat the success of the iPhone.
On a conference call to discuss earnings, Cook complained of "fierce foreign exchange volatility", which added Apple to a growing list of US firms who have been hurt by the strong dollar abroad.
Apple said that currency fluctuations shaved four percent from its first-quarter revenue.
Sales in greater China hit sixteen billion dollars in 2014, a seventy percent increase from a year earlier, and almost equalling the seventeen billion dollars in sales the company recorded in Europe last year.
A report by research firm Canalys said that Apple had overtaken competitors to become China's number one seller of smartphones by units shipped in the fourth quarter of 2014.
Rico says that's a lotta iPhones...

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