Microsoft is ditching the Nokia brand name from new smartphones, less than a year after acquiring the Finnish firm's mobile devices division.Rico says that, if you get acquired by Microsoft, you'd better have a good departure deal lined up for when they lay you off...
New Nokia Lumia phones will instead by known as Microsoft Lumia, the company said.
The parts of Nokia that were not bought by Microsoft will continue to use the name.
The mobile operation was bought by Microsoft in April of 2014, in a deal worth over seven billion dollars. Since then, Microsoft has quietly shifted away from the Nokia brand.
A post on a French Facebook page for Nokia-branded devices confirmed the shift. The renaming will roll out globally in due course, Microsoft has said. The announcement does not prevent Microsoft from continuing to use the Nokia brand on its less powerful "feature phones", which it has the right to do for about ten years.
Microsoft is currently having a big shake-up. In July of 2014, chief executive Satya Nadella announced the cutting of eighteen thousand jobs. The bulk of the cuts, around twelve thousand, will be from staff taken on after the Nokia acquisition.
23 October 2014
Microsoft for the day
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