Fifty Shades of Grey

It's unlikely Rico will see Fifty Shades of Grey, but you might, and Nolan Feeney has a Time article about it:

The Fifty Shades of Grey trailer isn’t just the most-watched trailer of 2014; the studio behind it says the clip is the largest online trailer launch ever, thanks to social media.
Universal says the two-and-a-half-minute clip garnered more than a hundred million views. That’s roughly the same number of books E.L. James’ erotic trilogy has sold worldwide.
It’s not yet clear where all of those views have come from. Universal’s official YouTube channels took in thirty million viewers, while approximately forty million views came through Facebook pages from Universal and Beyoncé, who re-recorded her hit Crazy in Love for the trailer. Around thirteen million views came from sites like Apple, IMDb, and Yahoo, while unofficial YouTube uploads brought in roughly another million.
The film, which stars Dakota Johnson and Jamie Dornan, hits theaters on 13 February 2015.

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