Two down, none to go

Ars Technica has a column by Jacqui Cheng about the decision by Microsoft to drop the Jerry Seinfeld ads:

As quickly as it began, Microsoft's fling with comedian Jerry Seinfeld has come to an end. Microsoft announced today that the Bill & Jerry 'teaser ads' that launched two weeks ago were always meant to be short-lived, and that they would give way to a new series of ads starting tonight.
When it was first rumored that Microsoft had commissioned Seinfeld as part of its $300 million ad campaign to turn around the image of Windows Vista, the world scratched its head. After all, what was Microsoft trying to do—be young and hip (with an older, practically retired comic) just like those crazy kids in the "Get a Mac" ads? Then, when the first ad actually aired, the world scratched its head even more. The first and second Seinfeld ads were nonsensical and not really about anything at all. Watching them left us at the Ars Orbiting HQ uttering "WTF?" Some defended the ads saying that they were likely all part of a grand plot and that, as the ads progressed, the point would all slowly become clear. Unfortunately, that theory has now been cut short, leaving us confused, once again, as to what exactly is going on over there in Redmond.
Microsoft says that the new, post-Seinfeld ads will focus on 'tearing down the walls', and will "celebrate the diversity and passion of consumers around the world who use Windows to stay in touch with the people, information and ideas that they care about". What, exactly, that means is still a little up in the air, as Microsoft's language in its announcement talks a lot about living life, holistics, and the Windows journey. There is a handy image gallery on Microsoft's site, though, that helps to convey the Life Without Walls philosophy.
In addition to the Life Without Walls campaign, Microsoft also plans to roll out an ad series called "Real PC" in response to Apple's "Get a Mac" ads. Microsoft's ads, some of which will feature a John Hodgman-like figure acting as the PC, will also include "a diverse group of faces representing the one billion people who use Windows PCs worldwide, all celebrating the sense of power and community Windows enables by declaring: 'I'm a PC'," the company says. (We get it; all the new ads are very diverse.)

Rico says he's sorry to see them go; he was just getting used to Bill Gates as a straight man... (But using 'what the fuck?' in an on-line review, even as an acronym? How hip is that...)