Somebody agrees with Rico, for once

Don Reisinger has a column on CNet about the Seinfeld/Gates ad campaign:

I've been a pretty big fan of Microsoft's Bill Gates and Jerry Seinfeld ads. No, it's not because I'm such a Seinfeld fanboy (I am though) or that I enjoy watching Bill Gates perform the robot on cue.
Instead, I look at the Seinfeld ads as a way for Microsoft to turn the company's poor public image into a positive image that will help it finally fix its Vista PR woes.
But after buckling under the pressure of "what is this about?" articles, Microsoft has shelved the Seinfeld ads (they may or may not come back) and has instead started attacking Apple by explaining exactly what a PC is. (Editor's note: Microsoft says the move away from the Seinfeld ads was always planned.)
What a bad move.
I don't blame Microsoft for trying to battle Apple ads and I even commend it for doing just that. But now is not the right time to do it: Microsoft didn't improve its image yet. And if it hasn't been able to do that, how can it possibly expect to compete with the single company in this industry that has the best image of all?
It's PR suicide.
Regardless of whether Microsoft wants to admit it or not, the company is perceived to be an "evil empire" that bullies other companies and lines its own pockets without helping anyone out. That may not be true, but when it comes to a company's image, the truth isn't always necessary.
And that's why the Seinfeld ads were so important. No, they didn't need to talk about Windows or Vista or even Microsoft, for that matter. What they needed to do was portray Bill Gates as a likable guy and use Seinfeld to do it. And most importantly, the ads needed to show that Microsoft wasn't as bad as everyone thinks.
But before it achieved that goal, Microsoft shelved Seinfeld and started attacking Apple. Am I the only person who realizes this is the dumbest thing for Microsoft to do right now?

Rico says he's right on the money; Microsoft, yet again, doesn't have a clue...