Even Fake Steve knows

"The other reason Dell won't rebound is that the company is yoked to Microsoft. Vista has hurt them tremendously. Don't doubt it. All of the PC makers know this and they are furious about it. But what can they do? They put their future in the hands of the Beastmaster. They figured they could deal with the Borg's evil nature; they didn't anticipate having to deal with the Borg's incompetence. You may remember that ten years ago people were saying Apple should cave in and become a Windows shop too. You know why we didn't? Because even ten years ago El Jobso recognized that Windows had become a hairball and foresaw the problems that the Borg was bound to have as the hairball got bigger and bigger and bigger. It was bound to collapse. It had to. It's like using a Volkswagen car kit to build a space shuttle. So instead of putting our future in the hands of the MicroTards we undertook the massive effort of creating a next-generation operating system of our own. A lot of people, including some very smart ones, said this was crazy. Especially for a company with 2% market share. They said we were suicidal, ridiculous, old-fashioned, hubristic, doomed. The effort cost us huge amounts of time and money and was far from a sure bet. But my feeling is if you don't dare bet on yourself and your own people, you shouldn't be in business. So we made the bet. And now it is paying off in spades -- on Macs and iPhones and other devices which we have not yet announced but will restore a sense of childlike wonder to your lives, trust me.
The truth on Dell? Dell is Gateway. Dell is Kaypro. Dell is Osborne Computer. It's DEC and DG and Apollo. It's a flower that bloomed and now must die. It's roadkill. It's mulch. Nothing wrong with that. In fact, it's a good thing."

Rico says he loves the fake Steve even more than the real Steve, but the real Steve keeps driving Apple's stock price back up, so Rico loves him, too...