Say it isn't so, Charlie

In 1970, Charles Bronson did a commercial for a Japanese cologne called Mandom. How they could make a stud like him look gay, I don't know. (Though in Japan at the time, smitten with all things Playboy, this probably passed for very hetero behavior.)

Bronson was no Hollywood wimp, either.
A Lithuanian ex-coalminer (born Charles Dennis Buchinsky) from Ehrenfeld, Pennsylvania, he was drafted into the army in 1943. Assigned to the Army Air Corps and trained as a tail-gunner on B-29s, he flew 25 missions and received, among other decorations, a Purple Heart for wounds incurred in battle.
Director John Huston once summed him up as "a grenade with the pin pulled". Sergio Leone once called him "the greatest actor I ever worked with".
I always liked his stuff, even the terrible Death Wish movies...