Spoof ad for the day

Rico loves these things, as Time's Matt Vella explains:

The faux public service announcement is a well-worn advertising trope. Now, many advertisers are using it to take aim at the glut of technology in most consumers’ lives. Take this new ad for FirstBank. The spot, created by agency TDA_Boulder, paints a vaguely dark scene from the not-too-distant future. An entire family is totally distracted from their dinner because they’re all wearing futuristic headsets not dissimilar from Google Glass. (Though they don’t look as nice.) Pop-up ads, selfies, and games turn the normally Norman Rockwell-esque scenario into a comedy of spasms. The tagline is “get back to the real world” which, in this case, consists of a banking app that is apparently pretty easy to use.

Rico says the subhead that the ad takes aim at glassholes will, undoubtedly, catch on...