A scary but shallow campaign

Ben Mathis-Lilley has a Slate article about Bloomberg's first shot at it:

Michael Bloomberg's aggressive new Everytown for Gun Safety group (which might be a little too aggressive, Jamelle Bouie writes here) has a frightening new ad out (above).
Compelling, but click to take action to "stop" the nightmare scenario and you're just asked to sign up for a mailing list, which doesn't feel like doing much to stop anything from happening to anyone. Click through to Everytown's home page and you see the option to "learn what you can do to keep kids safe". But that link goes back to the ad. It was only after looking around further that I found this Everytown page on home shootings, which has a few statistics and a simple graphic urging parents to lock and unload guns.

Rico says okay, bad pun, but he couldn't resist... But, gee, unload and lock your gubs? Even the NRA teaches that.