Two clowns, dancing in the dark

The New York Times has an article by Miguel Helft about Yahoo and Microsoft:

Yahoo and Microsoft, which held a marathon series of fruitless merger and partnership negotiations last year, have restarted discussions, this time over a possible advertising agreement. Conversations between the two sides have been scant since Carol Bartz was named Yahoo’s chief executive in January. But they have started anew recently, and Ms. Bartz met with Steve Ballmer, Microsoft’s chief executive, last week.
Yahoo and Microsoft declined to comment.
The discussions are in early stages and may not lead to any agreement. They have centered on ways for the companies to pool their advertising efforts, including a possible partnership under which Microsoft would sell search ads for Yahoo and Yahoo, in turn, would sell display ads on Microsoft properties.
After merger and partnership talks collapsed last year, Microsoft continued to make sizable investments in its search business to better compete with Google. Those investments included the hiring of a string of top search executives and engineers, some of whom had previously worked at Yahoo, including Qi Lu, a well-regarded technologist who is now in charge of Microsoft’s overall online business, including search.
Microsoft is expected to release the results of its latest research and development efforts in search technology this summer when it plans to introduce a major overhaul of its search engine.
Microsoft executives are bullish about the capabilities of the new service. But they readily admit that it does not address one of the principal challenges the company faces in competing with Google: Microsoft’s audience and its base of advertisers are tiny compared with Google’s. That makes Microsoft’s search business, in which advertisers bid against one another in an auction, less lucrative than Google’s.
A partnership that would pool Microsoft’s and Yahoo’s users or advertisers could go a long way toward addressing that problem, and could help create a more powerful No. 2 competitor to Google in search.

Rico says none of this matters to him in the slightest, because he doesn't use either Microsoft software nor Yahoo's search engine; Apple and Google will do just fine, thank you.