More Apple for the day

Time has an article by Doug Aamoth about the Beats deal:

After weeks of rumors, the Apple-Beats deal has finally become official. Here’s what’s happening.

Which parts of Beats is Apple buying?Apple is buying all of Beats, meaning the Beats Music streaming music service, and Beats Electronics, meaning the headphones and speakers. It’s a software, hardware, and talent deal.
How much is Apple paying?Both companies– Beats Music and Beats Electronics– are being scooped up (pending regulatory approval later this year, of course) for a total of three billion dollars; $2.6 billion of that is up-front, with a relatively tiny four hundred million to vest later.
When will the deal close?Assuming it clears regulatory approval, sometime in fiscal Q4 of 2014.
Will Dr. Dre and Jimmy Iovine be Apple employees?Yes, indeed. They’ll commute back and forth between Los Angeles and Silicon Valley. Their titles at Apple will simply be “Dre” and “Jimmy.” Iovine is leaving Interscope Records to join Apple full-time.
What will happen to the Beats brand?It’ll live on as a standalone brand even though it’s owned by Apple; “a first for the company,” says the Wall Street Journal.
Why didn’t Apple just build its own streaming music service?Tim Cook told Re/code’s Peter Kafka that he thinks Beats Music “is the first subscription service that really got it right”. Cook made no mention of Spotify, instead alluding to the human curation angle as being Beats Music’s biggest strength. Cook continued: “The thing that Beats provides us is a head start. They provide us with incredible people, that don’t grow on trees.”
How big of a purchase is this for Apple?Big. Cook told Kafka that Apple snapped up 27 companies between fiscal year 2013 and now, but the company’s second biggest buy after this three billion dollar Beats deal was buying Steve Jobs’ NeXT Computer in 1997 for just north of four hundred million dollars.

Rico says sure, there's been some inflation since 1997, but three billion is still a lot of money, so these guys better be real smart...