Nobody asked Rico

Seems that Chrysler is attempting a major reorganization, led by their new number two, James Press, who used to work at Toyota. While he's sure that emulating the Japanese auto giant is a good step, Rico isn't sure that's the best solution to being a car builder these days.
Now, nobody asked him (and it's their loss), but Rico will offer his advice free:
Car manufacturers need to figure out how to make cars on demand.
Yup, on demand.
Just in time.
As in, the customer comes into the showroom, drives a sample car, sits down at a terminal and builds, on-line, their perfect car from an automated ordering system. The order goes by wire to the factory, the factory builds the exact car the customer wants, the car is delivered (very rapidly, Rico assumes, given the all-too-typical consumer impatience in this country), and the customer drives off with the perfect car.
Will it take longer than people are used to? Sure. But we need to temper that itch with the realization that, to change the model, you have to change behavior. Rico himself went through this when he bought his Ford about a decade ago, where he ended up waiting for exactly what he wanted to be built and delivered. It was worth the wait, and people will get used to it, especially once they see the savings in their pocket.

Rico says he's available to consult on this process, for a suitable fee. (Like a new Ford Edge, which he rather fancies.)