07 February 2008

Can't wait for the spoof

While this New York Times article just used it as an illustration, Rico wants to see the spoof video with Obama as the Mac and Clinton as the PC. (And where is YouTube when you need it?)

But the comparison is apt: "The differences between hillaryclinton.com and barackobama.com can be summed up this way: Barack Obama is a Mac, and Hillary Clinton is a PC. That is, Mr. Obama’s site is more harmonious, with plenty of white space and a soft blue palette. Its task bar is reminiscent of the one used at Apple’s iTunes site. It signals in myriad ways that it was designed with a younger, more tech-savvy audience in mind — using branding techniques similar to the ones that have made the iPod so popular.
“With Obama’s site, all the features and elements are seamlessly integrated, just like the experience of using a program on a Macintosh computer,” said Alice Twemlow, chairwoman of the M.F.A. program in design criticism at the School of Visual Arts (who is a Mac user).
The linking of Mr. Obama with Mac and Mrs. Clinton with PCs has already become something of a theme during the primary. Early in the campaign, a popular YouTube parody of Apple’s 1984 Super Bowl ad made Mrs. Clinton the face of oppression.
But the designers believe the comparisons — but not perhaps the Orwellian overtones — are apt. In contrast to barackobama.com, Mrs. Clinton’s site uses a more traditional color scheme of dark blue, has sharper lines dividing content, and employs cookie-cutter icons next to its buttons for volunteering.
“Hillary’s is way more hectic, it’s got all these what look like parody ads,” said Ms. Twemlow, who is not a citizen and cannot vote in the election. Jason Santa Maria, creative director of Happy Cog Studios, which designs Web sites, detected a basic breach of netiquette. “Hillary’s text is all caps, like shouting,” he said. There are “many messages vying for attention,” he said, adding, “Candidates are building a brand and it should be consistent.” But Emily Chang, the cofounder of Ideacodes, a Web designing and consulting firm, detected consistent messages, and summed them up: “His site is more youthful and hers more regal.”
Mr. Obama’s site is almost universally praised. Even Martin Avila, the general manager of the company responsible for the Republican Ron Paul’s Web site, said simply, “Barack’s site is amazing.”

Rico says both sites use ALL CAPS far too much, but hillaryclinton.com is almost unviewable...

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