Making money on Apple

From a Wired magazine on-line article, this sage advice for making money on Apple stock: "buy a month before the keynote, sell a month after the keynote, repeat every January."
Does it work? Well, they did an analysis of doing just that over the last six years and concluded:
"If you bought shares of Apple stock one month prior to each Macworld Expo since 2000, and then sold those shares at the closing price on the date of the keynote, you would have had only two losing trades and averaged a three percent monthly gain. That may not seem like a lot, but it works out to an annualized gain of 43 percent. There's not a single broker at the New York Stock Exchange who wouldn't sell his grandmother for that sort of return."

Rico says he wishes he could, but the ex-wife got all the stock money...