Budweiser renames Its beer

Time has an article by Eliana Dockterman about another stupid branding decision:

Just in case Budweiser’s galloping horse-filled commercials, overlaid with text like “not soft”, “not small”, and “not imported” wasn’t a tipoff, the beer company wants you to know that they’re American as apple pie. (Well, except for the fact that they’re owned by Belgian corporation Anheuser-Busch, but let’s not get bogged down in minutiae.) The company will double its patriotism this summer when it renames itself America:

No, this is not a Steven Colbert bit. It’s a marketing strategy. Until the election in November, every bottle or can you pick up will read, not Budweiser, but America. In addition to changing the name, Budweiser is adorning their packaging with text like Land of the Free, Indivisible Since 1776, and Liberty and Justice for All.
What with the Olympics and the election, this summer will be “maybe the most American summer ever,” Budweiser vice president Ricard Marques argued in an interview. Who knew that this year could get more American than Peyton Manning jonesing for a cold Bud after winning the Super Bowl?
“We thought nothing was more iconic than Budweiser, and nothing was more iconic than America,” added Tosh Hall, creative director at the company’s branding firm, JKR.

Rico says it's not gonna make it taste any better... (The German Rheinheitsgebot law prohibits the importation of the piss-water that Budweiser, for all it's Germanic name, makes...) The amazing thing is they actually paid those people at JKR to come up with this drivel...