13 May 2016

Apple invests in Uber rival Didi Chuxing

The BBC has an article about Apple's latest investment:

Apple has invested a billion dollars in Didi Chuxing, the car-hailing app (photo) that has a greater market share than its rival, Uber, in China. Tim Cook, Apple's chief executive, said that the move would help Apple to better understand the Chinese market.
Didi Chuxing, previously known as Didi Kuaidi, said it represented the single largest investment in its history. The firm said it provided more than eleven million rides a day and claimed to have nearly ninety percent of the Chinese market. The company is also backed by Chinese internet giants Tencent and Alibaba.
US rival Uber has been struggling to break into the Chinese market despite having won Chinese search engine Baidu as an investor.
In February of 2016, Uber admitted it was losing more than a billion dollars a year in China, spending huge sums to subsidize discounted rides. 
Analysis by the BBC's China correspondent, Stephen McDonell:
Before Didi Chuxing's app, pretty much the only option to catch a cab in China was to hail one in the street. There were no telephone booking systems like those in other countries. People might have a few phone numbers of taxi drivers they knew to call and see if they were driving in the area, but that was it.
Then, as with other technologies, China leapfrogged into the future.
Suddenly, everyone had the Didi app: it could line up a driver, see how many taxis were in the area, put you in contact with a driver, even offer a tip to get a vehicle there more quickly. Now, in cities like Beijing and Shanghai on a Friday night, you're struggling to hail a cab in the street because they're all taking Didi bookings.
Uber is also making a big, costly, push into China and is popular with more affluent customers. Didi has responded with its own premium car service. It's already merged with one rival Chinese company and a huge investment from Apple could see it expand and stave off the challenge being thrown down by other apps.
Cook said he saw many opportunities for Apple and Didi Chuxing to collaborate in the future. He also stressed the deal was a chance to learn more about China as Apple's second-biggest market.
Apple's ambitions in China has recently hit roadblocks, with Chinese regulators shutting down the company's online book and movie services to implement strict rules governing what can be published online.
The move was widely seen as a blow to Apple, which is keen to ensure its products are popular and sell well in China, the second-biggest market for its products.
Apple reported in April of 2016 that its revenues fell for the first time since 2003, with China noted as a particular weak spot.
Rico says that Apple's been known to invest in some odd companies in odd places, but this definitely takes the cake...

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