Apple for the day

The BBC has an article by Leo Kelion about Apple:

Apple has released a tool to remove U2's new album from its customers' iTunes accounts six days after giving away the music for free. Some users had complained about the fact that Songs of Innocence had automatically been downloaded to their devices without their permission.
It had not been immediately obvious to many of the account holders how to delete the tracks. The firm is now providing a one-click removal button.
"Some customers asked for the ability to delete 'Songs of Innocence' from their library, so we set up itunes.com/soi-remove to let them easily do so. Any customer that needs additional help should contact AppleCare," spokesman Adam Howorth told the BBC.
Users who remove the album and do not download it again before 13 October 2014 will be charged for the eleven tracks if they subsequently try to add them again.
"It's embarrassing for Apple that it's had a bit of a backlash," commented Ian Maude from the media consultancy Enders Analysis. "It was giving something away to its customers, so that part was really good, but what it should have probably done was make it optional. Not everybody's a U2 fan, as it's just discovered. Is there any long-term impact? No. It's moved very quickly to fix the problem."
Apple made the album available to about five hundred million iTunes customers in 119 countries to coincide with its iPhone 6 and Watch launch event last week.
Some users had requested an easy way to delete the music from their media libraries
U2's singer Bono (photo, right)  acknowledged at the time that not everyone would appreciate the gift. "People who haven't heard our music, or weren't remotely interested, might play us for the first time because we're in their library," he wrote on the band's site.
"And for the people out there who have no interest in checking us out, look at it this way… the blood, sweat and tears of some Irish guys are in your junk mail." Bono added that Apple had "paid" for the giveaway, and reports have suggested that prime placement of banner ads publicizing the album on the iTunes store and other publicity provided by the tech firm might be worth as much as a hundred million dollars.
Sales of earlier U2 albums have re-entered iTunes' charts, and the band has also raised its profile ahead of an expected tour as well as a planned follow-up album called Songs of Experience.
The new tracks on Songs of Innocence have, however, split the critics. The Drowned in Sound site suggested that U2 no longer had it in them to make a great album, adding that giving away songs for free had "somewhat devalued a record that cost six years of their lives and a lot of money to make".
But Rolling Stone magazine gave the album its maximum score, saying that it was "a triumph of dynamic, focussed renaissance".

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