Apple TV software updated

Rico says he doesn't care, since he doesn't use it, but plenty of people doubtless will, as Doug Aamoth explains in this Time article:

Despite plenty of Apple-related hoopla yesterday, products that didn’t include iPhone in their name found themselves shadowed from the limelight. That’s not hugely surprising given the scope of Apple’s media event and, if history is any indication, we may see another Apple event sometime next month that focuses on non-iPhone products ahead of the holiday shopping season.
Owners of Apple’s television box may see something of an update next week, however. All Things D’s Peter Kafka reports that the Apple TV software “is scheduled for an internal overhaul on 18 September 2013,” noting further that 18 September is the same day Apple’s overhauled iOS 7 software will be available for download by iPhone, iPad, and iPod Touch owners.
While there’s not a whole lot of information to go by, Kafka contends that one of the new features to come to Apple TV will be the ability to play iTunes content that you own on someone else’s Apple TV box without downloading the content to your device first.
Says Kafka:

The key part is that they will be able to tell an Apple TV box they don’t own to stream the media they do own, directly from the Cloud. That’s a change from the current system, which requires users to  download stuff to their iPhones and iPads and fling it to the TV from there. It also echoes the way Google’s new Chromecast device works.