03 August 2009

Restaurant names

Rico says that, having recently been to Sonata, a brand-new restaurant in Philly, he's now intrigued by the construct of naming restaurants.
Sonata is dumb because, as a name, it has nothing to do with food. But here's a sampling of others that do (for any budding restauranteurs out there):
Savory (or Savoriƫ), or that with any of the full range of flavors, including: Tart (or Sour, but probably not), Sweet, Bitter (again, probably not), and Salty. (Or take them all together with Flavorant.)
Avoirdupois (which sounds like the French for 'goodbye to the peas', but is really avoir de pois, or 'goods sold by weight', which isn't nearly as funny)
Rico says he had a friend from the old days, Ira Bachrach, who ran a naming company, NameLab, and made good money off it. (Too much administration for Rico's liking, but mail a check with a bunch of zeroes and he'll work on it...)

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