Apple's quarterly iPhone sales -- 6.9 million -- were very impressive. But if Steve Jobs wants to catch the likes of Number 2 Samsung -- 51.8 million phones last quarter -- he's going to have to start selling iPhones for less than $199.Rico says he's now glad he waited to get the 3G phone...
What pricing strategy makes the most sense? An iPod-like family of iPhones, starting at, say, $99, and going up to $299.
How will Apple get there? We think the company will lower the price of the current iPhones by $100 each by the middle of next year. We also think they'll introduce a new premium model at $299 with more color choices -- pink, blue, purple, green, etc.; at least 32 gigabytes of storage; and potentially more features.
24 October 2008
Might have to wait
Dan Frommer at the Silicon Alley Insider has the scoop on the iPhone:
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