This Halloween, you can look like Sarah Palin for as little as 99 cents, not counting, of course, the Neiman Marcus sleeve jacket. Managers of costume stores agree – the Alaska governor is hot. The most sizzling presidential contest in half a century has been reflected in Halloween wear, both locally and nationally. Sales of Democrat Barack Obama and Republican John McCain masks are brisk. Sarah Palin masks would be selling even better – if you could find them. "We had Palin masks two weeks ago, but we sold out within a few days," said Karen Miller, assistant manager at Party City at Medallion Center in northeast Dallas, Texas. "Right now I have a few Obamas and a few McCains, and that's it."Rico says he's not trick-or-treating this year, so he won't have to pick a costume...
Buycostumes.com offered 99-cent paper masks of Ms. Palin within four days of when she was picked to be McCain's running mate. It has since sold 4,000, said Karen Van Ert, marketing director of the online store, based in New Berlin, Wisconsin. "We put together Sarah Palin kits" – with wigs and glasses – "early last week, but we're completely sold out," she said. Rubie's Costumes, based in Queen's, New York, offered latex Palin masks right after the Republican National Convention in early September. "We went through our entire production in four days. I've never seen a political costume sell out that quickly," said executive vice president Howard Beige.
Some perspective is in order. Although there is unusually high interest in political costumes this year, Dallas-area store managers say, the most popular outfits are still superheroes and monsters.
"The Heath Ledger 'Joker' is just very big this year. The sexier costumes for women are really popular, too, as are the superheroes for kids," said Michael Madison, manager of the Halloween USA store near the Galleria. Although he has sold far fewer of the political masks, they draw a lot of interest – and with a surprising demographic. "Kids love to try them on and run around the store looking like Obama," Madison said.
When Melanie Rubin of Dallas visited the store last week, her seven-year-old son, Ross, tried on an Obama mask and thrust his face toward sister Jillie, nine. She was not intimidated. She was wearing a Hillary Clinton mask. "Back off, buddy," Jillie-Hillary ordered. Ms Rubin said she has been a bit taken aback by her children's attention to national politics. "They all just seem interested in the election this year, and I'm surprised. We're a mixed household in terms of who we want to vote for," she said.
Not all the political masks are of current figures. "You know what's still real popular?" Mr. Madison said. "Richard Nixon. It's like he's always with us." Of course, political prominence is no guarantee of Halloween popularity. "We haven't had any requests for Joe Biden. As far as I know, nobody wants to look like him," said Phoenyx, an employee of Costume World in Far North Dallas, who goes by one name.
Even Palin costumes weren't in demand until actress Tina Fey famously caricatured her on Saturday Night Live. After that, requests doubled, he said. Contributing to the scarcity of Palin costumes is that she was largely unknown as recently as Labor Day. Most local costume stores have had trouble stocking Palin masks and have had to make do, using glasses and wigs done up in her characteristic style.
24 October 2008
It's always someone
The Dallas Morning News has the Halloween story by David Flick:
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