08 September 2008

That thing he does so well

CNet has the story of what is supposed to happen when Steve Jobs walks out onstage tomorrow:
The rumors regarding this particular launch event, Apple's fourth September iPod-related event in as many years, have been fairly consistent and sensible. We expect new iPod Nanos that do away with the ugly squat design, a revamped iPod Touch at a lower price, a higher-capacity iPod Shuffle, and a possible grab-bag item from the MacBook/Beatles/iTablet bin.
More than any of its rivals, Apple has managed to continuously release products that are hip, stylish, easy to use, and functional (we'll forget about the iPod Hi-Fi for the purposes of this discussion). It's why Apple has the best consumer satisfaction scores by far in its industry, and why the Mac and the iPhone are hot sellers.
But for a company so skilled at one form of communication--the carefully orchestrated product release--Apple has had a hard time this summer connecting with disgruntled customers.
Thankfully for Apple, none of these issues seem to have really affected sales as of yet. Mac sales are growing at a rapid pace, and new notebooks arriving in relatively short order should help that trend continue. And despite all its glitches, the iPhone 3G is selling briskly; expect Jobs to reveal just how many Apple has sold to date during a week in which the mobile industry is gathering in San Francisco for the CTIA Wireless IT and Entertainment Show.
So if the new iPods live up to Apple's usual standard for its products, Apple should be able to shrug off the months of July and August, and get ready for the last quarter of the calendar year, which is usually a blowout one for the company.
Rico says whatever he actually holds up, it will be extremely cool...

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