Tain't funny, McGee

Even the sober Wall Street Journal had to weigh in, in a column by Nick Wingfield and Suzanne Vranica, on the Jerry Seinfeld/Bill Gates commercial:

Jerry Seinfeld's long-running sitcom is often described as a show about nothing. The same might be said of a baffling new Microsoft commercial featuring the comedian and Bill Gates; not, as the Seinfeld characters might say, that there's anything wrong with that.
The first highly anticipated commercial in an ambitious $300 million campaign to burnish Microsoft's Windows brand was mostly panned by early viewers. The spot, which began airing during an NFL game on Thursday and was later seen hundreds of thousands of times on YouTube, follows Messrs. Gates and Seinfeld around a shopping mall as the Microsoft chairman tries on shoes, but doesn't mention Windows once.
Microsoft is seeking to counter the bad buzz around Windows that Apple Inc. has egged on in a long-running advertising campaign, which features a young, hip character representing Apple's Macintosh and a clueless oaf who stands in for Windows personal computers.
The ad campaign is part of a much broader push to boost Windows, including more extensive testing of Windows Vista PCs aimed at speeding up the time it takes to start up and shut down the machines. Microsoft is also cooperating with major retailers, including Best Buy and Circuit City, to create stores-within-a-store that will showcase Windows-powered PCs, Internet services and mobile devices. The company is also evaluating whether to do its own stores in addition to partnerships with other retailers.

Rico says if Microsoft does a Microsoft Store like they do software, Apple doesn't have anything to worry about with its Apple Stores...