Apple, fucked again

The BBC has an article about a losing court case:

Apple has lost a trademark fight in China, meaning a firm which sells handbags and other leather goods can continue to use the name "IPHONE".
The Beijing Municipal High People's Court ruled in favor of Xintong Tiandi Technology, said the official Legal Daily newspaper.
Xintong Tiandi trademarked IPHONE for leather products in China in 2010. Apple filed a trademark bid for the name for electronic goods in 2002, but it was not approved until 2013.
The Legal Daily is widely recognized as the official mouthpiece for the country's Central Political and Legal Affairs Commission. Its report came out in late April of 2016, but has only now been widely circulated.
Xintong Tiandi sells handbags, mobile phone cases, and other leather goods branded with the name "IPHONE", close to Apple's iPhone mark, with the a registered trademark symbol.
Apple first brought the case against the company to the Chinese trademark authority in 2012 but, when that failed, filed a lawsuit in a lower Beijing court. Both ruled against Apple, so it appealed to the higher court. The higher court ruled that Apple could not prove it was a well-known brand in China before Xintong Tiandi filed its trademark application in 2007, even though Apple iPhones first went on sale in China in 2009.
The ruling comes shortly after to Apple's latest results which showed a thirteen percent drop in revenue on slower iPhone sales. Sales in China had plunged by nearly thirty percent.
Apple is also facing difficulties in other operations in China. In March, Beijing passed a law that required all content shown in China to be stored on servers based on the Chinese mainland. As a result Apple's iBooks and iTunes services were shut down in the country. Apple said it hoped access to the services would be restored soon.
The move has widely been seen as a blow to Apple, as China is the second biggest market for its products. Last week billionaire investor Carl Icahn sold all his shares of Apple over concerns about the technology firm's prospects in China.

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