Spray paint that glows in the dark

Slate has an article by Kristin Hohenadel about some life-saving paint:

Swedish car company Volvo is helping nighttime cyclists defend themselves against cars with Life Paint, a spray-on reflective paint developed by Grey London in collaboration with reflective paint makers Albedo100 that uses special adhesives that are invisible in daylight, but light up after dark in the glare of automobile headlights.
“Volvo has always taken safety seriously,” Grey London said in a product statement. “They invented the three-point seat belt in 1959 and then opened up the patent so that any car manufacturer could use it. Now they’re giving away a product to take Volvo safety beyond its cars.”
They note that Life Paint can be applied to any fabric,  including clothes, shoes, strollers, backpacks, or dog collars. An application lasts about a week and washes off without damaging the material.
Currently, two thousand trial cans of the product are being given away at six UK bike shops. “Assuming it's well-received (and, so far, so good!), we're looking to roll it out internationally,” Grey London’s Ollie Dearn said in an email.

Rico says that, if he ever owns a bike again, it will be painted with this stuff...