The search giant's innovative spirit saw it rise to the top of the annual Millward Brown study, edging out three-year-incumbent Apple, which, according to the study's authors, has "slowed down a bit" from its heyday as a revolutionary brandRico says it's just money...
Google now tops Apple as the world’s most valuable brand, according to the annual BrandZ Top 100 Most Valuable Global Brand ranking by Millward Brown.
The study found that Google’s brand value rose forty percent to $159 billion, while Apple, which has held the top spot for the past three years, dropped twenty percent to $148 billion.
“I think the world is looking at Apple as a brand that created an Earth-shattering revolution, and I think that has slowed down a bit,” Oscar Yuan, vice president at Millward Brown Optimor, told AdWeek.
Google, meanwhile, has continued to reap the benefits of its search engine and popular Android mobile operating system, while Google Glass has set the bar for wearable technology, and experiments such as a self-driving car have underscored the Mountain View, California company’s ambitious imagination and appetite for innovation.
Tech-companies ruled the ranking, with IBM and Microsoft grabbing the third and fourth spots, leaving McDonald’s as the only non-tech brand to round out the top five.
22 May 2014
Google vs Apple for the day
Per Liljas has a Time article about the Silicon Valley champ:
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