Apple for the day

Doug Aamoth has a Time article about an Apple video (above):

To commemorate the thirtieth anniversary of the Macintosh, Apple spent 24 January 2014 shooting a short (really short; just a minute and a half) film simply called 1.24.14. You may recall that 24 January 1984 was the day that Steve Jobs and friends first unveiled the Mac at an investor meeting.
The film was shot using only iPhone 5s phones, with crews working in fifteen locations spread across five continents. The piece was remotely directed by Ridley Scott’s son, Jake Scott, from Los Angeles, California, where footage was beamed in from all the other locations. (Ridley Scott directed the now-famous 1984 commercial, below.)
When the dust had settled, the team had seventy hours of footage to comb through that had been shot on a hundred iPhones. The piece was edited by a team of twenty editors led by Angus Wall. Apple equipment (laptops, desktops and tablets) was used to cut the film together.
You can check out the backstory on Apple’s site.

Rico says it's another only-by-Apple event... (Can't imagine the Koreans, the Japanese, or even Microsoft doing this.)