14 January 2014

Apple, once removed, for the day


Harry McCracken has a Time article about Google's acquisition of Nest:
News broke recently that Google is buying Nest— the maker of Internet-savvy thermostats and smoke detectors (photo)— for $3.2 billion in cash. It’s a big acquisition by any standard, and the money involved is less interesting than the future implications— for Nest, for Google, and maybe for the entire tech industry.
Nest was co-founded by Tony Fadell (the man who instigated the iPod and turned it into a company-changing business for Apple) and Matt Rogers (also an Apple alum). Google says the Nest brand will stay a distinct brand and that Fadell will continue to run it. But it’s a safe bet that Google isn’t plunking down three billion dollars because it has a hankering to get into the thermostat and smoke-detector business. What it is getting is the team that’s done as much thinking as anyone about what happens when almost anything in a home might be a polished, connected, downright pleasant smart device.
Once you’ve used Nest’s products, it’s a lot harder to think of the Internet of Things— also known as the Internet of Everything— as a mere tiresome buzzword. It’s an epoch-shifting development that’s going to change the world at least as much as the PC, web, and smartphone did in their day. If I were Google, Apple, Samsung, or Microsoft, I’d find the prospect both exciting and scary, and I’d want to do everything I possibly could to avoid being left behind. By snapping up Nest, Google adds enormous brainpower to its efforts and, perhaps just as important, prevents those brains from winding up at a competitor.
I confess to at least some trepidation about the deal: Nest was already doing great things on its own, and there are far more stories about startups stumbling after being acquired than there are ones about them flourishing. (But the most obvious example of a buyout working is Google’s own 2006 purchase of YouTube.)
Rico says he's long thought the Nest thermostat was cool (even though it won't work with the antiquated system at Redleaf), but it's good to see some ex-Apple boys making out well... (But there's gotta be a pun about 'release the McCracken' somewhere.)

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